New London hotel causing waves
Baroque Travel
Baroque Travel
3 min read

The world-renowned firm of interior designers, the Experimental Group, famous for their hotels, bars and restaurants around the world, has just completed a new project, their first hotel in London: Henrietta Hotel. Baroque Travel investigates


French interior design group, the Experimental Group, is known for providing places for people to have a good time, enjoy good food, wine and company. Their latest project, the Henrietta Hotel, which has just opened in Covent Garden in London, is tucked behind a discreet black door, revealing a series of beautiful guest rooms and a two-tiered restaurant headed by Michelin Star super-chef Ollie Dabbous that is already booked out for months to come.


The Experimental Group rose to fame when it debuted its Experimental Cocktail Club in Paris. Two years later the Prescription Cocktail Club in London’s Soho was born and this was followed by another bar of the same name, which opened in China Town in London. Today there are 17 Experimental Group hotels and restaurants, in Paris, London, New York and Ibiza. All are known as much for their elegance and exquisite design as they are famous for their innovative cocktail menu.


The London hotel, built on the street of the same name, is, like the group that designed it, experimental when it comes to design. Each of the 18 guest rooms is individually decorated, with practicality and spaciousness a main concern. Color choices are sumptuous and the bed heads, all hand-crafted, resemble door frames with their combination of materials such as mirrors, fabric and hand-painted designs. All of this is offset by Carrara marble skirting and Terrazzo-shaped carpets.


The Henrietta is located in Covent Garden; its location has also inspired the interior, which includes leopard-skin and other surprising secret touches. The restaurant includes magnificent classic Vico Magistretti Carimate chairs and handcrafted light fittings as well as furniture designed by Experimental Group’s owner, Dorothée Meilichzon. And the bathrooms are quirkily painted pink. Meilichzon’s attention to detail is evident throughout the hotel, from a giant mural of a tiger on a wall of the restaurant to many unexpected surprizes, such as the embroidery on the towels in the bathroom.


Located in the heart of London on Henrietta Street, which is famous as an area for art, literature and music, the hotel comprises two separate townhouses (numbers 14 and 15) – the former used to be a publishing house famous for publishing the likes of John Le Carre, George Orwell and Kingsley Amis. Together these two townhouses form the hotel, restaurant and bar; it sits proudly in an area famous for being the home of some of the city’s best restaurants, theaters, bars and museums.


The Michelin-starred restaurant features a menu that is simple, seasonal and with a subtle French style. The cocktail menu was created by aficionados Jared Brown and Anistatia Miller and is a historic look at Covent Garden’s chequered history.


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