There are exclusive fragrances – and then there’s Le Monde Sur Mesure by Morreale Paris, the world’s most expensive fragrance at $1.5 million. Baroque Access finds out all about the fragrance that will be revealed in Los Angeles in November
Heading for the US in November, Le Monde Sur Mesure, created by prestigious French luxury brand Morreale Paris, is the most exclusive fragrance ever produced. The fragrance, which is personalized, can take more than a year to create. To date, only one bottle has ever been sold – to a Saudi Royal. The second custom bottle being created currently will be heading for Los Angeles in November. Understandably, security is of maximum priority during the trip.
This bespoke fragrance is part of a collection that is handcrafted using only the rarest and most distinctive ingredients. The final product: a magnificent, one-of-a-kind 18-karat gold-encrusted bottle that is adorned with priceless diamonds. It is encased in a luxurious wooden travel case with a magnificent 18-karat gold bracelet.
The ultra-luxurious Le Monde sur Mesure is a true work of art. It’s filled with a scent made of Parisian Roses de Mai and Himalayan Mountain Neroli and comes in a choice of various sizes – 5, 7 or 10 liter bottles. The bottle itself is created from 4.4 pounds of pure 18-karat-gold armor and encrusted with hand-polished diamonds of the highest quality. When you purchase one of these fragrances, you are involved in the creative process and are flown around the world by Morreale Paris to participate in its creation. The final product is then flown to you by private jet with a full security detail, as befits a bottle of perfume costing $1.5 million.
The iconic fragrance is on its way to Los Angeles this month; it will be unveiled in a private art tour at the historic Los Angeles Estates towards the end of the year. Like the legendary Easter eggs created by Carl Fabergé for the families of Russian Tsars Alexander III and Nicholas II, this exclusive scent is inspired by and designed for royalty.
How is that possible? Well, the owner of Morreale Paris, Jean-Pierre Morreale, is a Royal. He’s part of French-Belgian nobility that dates back 1,000 years.
In keeping with the fragrance’s exclusivity, each decorative artwork comes with its own serial number. Morreale Paris also gives proceeds from the sale to charity.
To ensure that the rest of the world can also savor this elusive, exclusive scent, the brand is planning to bring out small consumer bottles of fragrance that sell for $300.