Address: 10 Berners St, London W1T 3LF, United Kingdom
If you’re heading for London, why not stay over at the city’s latest hotspot, the stylish London Edition?
Legendary creator of trends and harbinger of all that’s hip and stylish, boutique hotel and nightclub creator Ian Schrager has done it again. His latest creation is the London Edition, quickly becoming one of the city’s most popular hotspots.
Shrager is renowned for finding that sweet spot – whether it’s a nightclub like his legendary Studio 54, or a boutique hotel that becomes the place to lay one’s weary head after a night of revelry. His newest addition is located near Oxford Street in trendy Fitzrovia, once the bohemian haunt of Virginia Woolf and George Bernard Shaw. This iconic hotel is a second pairing with hotel industry giants Marriot International – their first is the opulent Istanbul Edition in Turkey, which opened in 2011.
It looks as if the London Edition is going to be another roaring success.
Name any celebrity worth their salt and they’ve been there and done that at the hotel’s restaurant, Berner’s Tavern. With London’s Michelin-starred Jason Atherton as Executive Chef, the restaurant is already one of the gastronomic gems in London’s crown and the contemporary British menu offers simple, elegant food for breakfast, lunch and dinner. Of course, booking is essential, as celebrity guests are already packing the rafters.
But there’s far more to the London Edition than just a place to enjoy some fabulous fare. It used to be the Berners Street Hotel, and Ian Schrager and his design team have meticulously restored much of the building’s original beauty. The result is a heady combination of impeccable taste, exquisite accommodation and stunning dining and entertainment options.
Now that the hotel has been reinvented, it’s a breathtaking combination of old and new. The interior is decorated in a sophisticated palette of rose, khaki and mustard, with an eclectic mix of furniture reminiscent of Salvador Dali. All 173 guest rooms and suites boast oak floors and wood-paneled walls and the stark beauty of each individual space is further enhanced with every mod con (TV, WiFi, docking stations) as well as exquisite art pieces.
The restaurant is equally impressive, with double volume high pressed ceilings, eyecatching art pieces wall-to-wall and two enormous chandeliers that look as if they once graced New York’s Grand Central Station.
Shrager is famous for his lobby spaces, and the London Edition certainly doesn’t disappoint in this regard. It’s a centerpiece to the rest of the establishment. Both the reception area and the Lobby Bar are decorated with some unique pieces – typical of Shrager, these spaces offer an unexpected twist. You’ll find comfy, intimate seating areas vying for attention with a black walnut communal work table. Somehow disparate pieces come together to form a coherent, eclectic and extremely stylish space. While you’re gawking at the eye-catching décor, enjoy a cocktail in the Lobby Bar, a creative selection of concoctions that include an Elderflower Power Sour, the Hoax Martini and the sensational Smashing Pear of Melons.
For more serious drinking, head for the Punch Room, an oak-paneled den that is reminiscent of a 19th Century private London club. Here, the focus is on the Punch Bowl, as the name suggests, and there are only one of eight carefully crafted punches on the menu, one of which is the Edition Punch, infused with gin, oak moss and jasmine tea. For this experience, which includes accompanying music performances, you need to book.