Come December, Rome will boast yet another luxury hotel, but this one will be different from the others. Fashion and home designer Fendi will open the doors to a whole new vision of fashion and luxe.
Palazzo Fendi
Yes, Fendi is the latest international fashion designer brand to venture into the hospitality industry. And its first hotel, a boutique hotel to rival the best in Rome, will open its doors on 12 December. The Italian fashion house has just redeveloped its former Rome HQ and opened its most impressive global store in the city as well as an opulent apartment and a restaurant, Zuma, on the top two stories of the building where its flagship Rome store is located. This award-winning Japanese restaurant will open its doors in February 2016.
Zuma cuisine in Rome
Zuma Rome boasts a roof terrace overlooking the city and is Zuma’s 10th international location, with restaurants all over the world, including New York and native Hong Kong.
Palazzo Fendi as shown in Grey Magazine
The boutique hotel also forms part of the 17th Century Palazzo Fendi development and each of the suites in the five-story building will feature every possible luxury, including iPads loaded with soundtracks to listen to and maps to familiarize visitors with the city. The stunning suites, which were conceptualized by architect Marco Costanzi, will feature dedicated Fendi Casa designs. They are expected to range in price between $754 and $1,722 per night. Palazzo Fendi will also incude a Palazzo Privé, an exclusive apartment designed by Dimore Studio. Covering 1,080 square feet, it offers a kitchenette so that guests can entertain if they wish.
Palazzo Fendi
The world-class Japanese restaurant and a sumptuous suite are only two of the advantages of booking a stay at the Palazzo Fendi. The building is also home to the largest Fendi store in the world, which is 10,800 square feet offering magnificent Fendi garments and accessories as well as a special section dedicated to Fendi’s in-house fur atelier where eight artisans will create special, made-to-order pieces.
The entire building, located in front of Rome’s luxury shopping street, via Condotti and the Spanish Steps, reflects the design house’s aesthetic for a luxe, stylish, sophisticated lifestyle. Palazzo Fendi was originally one of the residences belonging to the Boncompagni-Ludovisi family, one of the city’s most ancient and aristocratic families. Apparently Pope Gregory the 13th was a member of that family.
Room designed by Fendi Casa
With roots in Italy extending as far back as 1925, the Fendi brand is also historic and extremely iconic. The brand new flagship store will have a small opening on 5 December, and a larger event is planned for 2016. It will feature a red marble staircase at its entrance, decorated with sculptures and art works.