One of France’s most famous jet set ski resorts offers visitors a touch of class with a special pop-up Chanel boutique for the 2017 winter season. Baroque Access goes shopping
Chanel boutique in Courchevel, photos by Olivier Saillant
Open from mid-December right through until the end of April to coincide with the winter ski season, Chanel’s pop up boutique, located in the same store for the second year in a row, is a joy to behold. Despite the snow-covered slopes, the two-story store is selling must-have garments and accessories from the 2016/2017 Cruise collection, bringing a touch of vibrant Cuban colors to this chic resort.
Chanel boutique in Courchevel, photos by Olivier Saillant
The store may be the same, but it’s been completely remodeled for this winter season, inspired by Cuba’s colors and architecture. The result is a marriage of Havana charm with Chanel chic. One enters through a dark wooden arch full of loopholes and arrives in an openwork structure featuring a solid cube in the middle where a spacious fitting room awaits. Both the ground floor and the lower level of the store are adorned with panels of a natural pigment, whilst the floor is covered with a deep pile carpet in shades of aubergine. There’s a stunning wrought iron staircase in the store as well, reminiscent of the one found at the historical Paris boutique located at 31, rue Cambon.
Chanel boutique in Courchevel, photos by Olivier Saillant
Nestling inside the loopholes one finds Chanel accessories, including iconic watches such as the BOY.FRIEND, the J12 and the Première. This month, the store is adding a collection of High Jewelry creations to its Coco Crush fine jewelry. Ready-to-wear garments from the 2016/2017 Cruise collection as well as the latest collection of handbags are displayed on hanging rails in bronze-hued aluminum. There’s a long table and two large benches for private discussions with the sales staff as well as chaise lounges in black leather and brick red suede and poufs in exotic woods for relaxing in and soaking up the ambience.