Fashion Spotlight: America’s Cup Collection

America's Cup
America's Cup
3 min read

We’re counting down the days to the 35th America’s Cup, which takes place this June in Bermuda. Sponsor Louis Vuitton has just brought out a beautiful new collection inspired by this historic sailing event – here’s the lowdown…


Iconic French design and fashion brand Louis Vuitton has been a long-time sponsor of the America’s Cup. To honour the 2017 race, which takes place from 26 May to 27 June 2017, the famous brand has created a stunning collection of men’s luggage and clothing for those racing as well as for those who want to look the part. Every single piece in this exciting collection evokes the spirit of racing. The colours of the America Cup – red, white and blue – are all incorporated into the collection with Louis Vuitton’s inimitable style and panache.


The collection includes a range of stylish garments and accessories that evoke yachting life on the high seas, from exquisite sunglasses and perfectly tailored marine blazers to sports bags, caps, shoes, backpacks… the list is endless.


The 35th America’s Cup kicks off on 26 May in Bermuda with qualifying races. Cup defender Oracle Team USA will start its match with the Challenger on 17 June. This exciting sailing event, the highlight of yacht racing around the world, was originally founded in 1851 off the shores of Britain. The America’s Cup trophy, then called the ‘Auld Mug’, was presented to the fastest vessel to sail around the Isle of White. The schooner named ‘America’ won the first race and from then on this iconic sailing competition has been known as the ‘America’s Cup’.


Louis Vuitton has been involved in sponsoring the America’s Cup for 32 years, since 1983 when the Louis Vuitton Cup was launched. In 2016, the Sultanate of Oman hosted the first Louis Vuitton America’s Cup World Series event of 2016 at the end of February and after a spectacular racing session, team Land Rover BAR claimed the cup. The 2017 America’s Cup started in October 2016 with six of the best sailing teams in the world competing in the opening stages. After a spectacular racing season, team Artemis Racing claimed the Louis Vuitton America’s Cup World Series Bermuda.

Then, after two days of racing in Sweden, Emirates Team New Zealand vaulted to the top of the leader board and claimed the Louis Vuitton America’s Cup World Series Gothenburg. The race to Bermunda continued as the Louis Vuitton America’s Cup World Series shifted to Portsmouth in the UK. This time, Land Rover BAR team came out as victorious.


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