New timepiece & fragrance for the House of Chanel

3 min read

Iconic French fashion House Chanel is ever innovative, and summer 2017 saw two new launches: a brand new timepiece honoring the founder of this prestigious brand, plus an exquisite new fragrance offering another side to the renowned Mademoiselle Coco, named Gabrielle


The stunning new limited edition timepiece from Chanel is an addition to the already famous J12 watch collection. Called the Mademoiselle Coco J12, it adds another aspect of fun to this iconic timepiece collection that has been coveted by the rich and famous the world over.

The latest addition to the J12 collection, Mademoiselle Coco J12, stands out from the crowd. Set within a sapphire glass disc one finds a glitzy dial that features a unique rendering of Mademoiselle Chanel in the form of a tiny figurine dressed in a suit with her arms stretched out as the hands of the timepiece. The watch also includes a uni-directional rotating bezel and is water-resistant to 200 meters.


This limited edition timepiece comes in just 555 pieces, in either black or white high-tech ceramic and steel variations. Like its predecessors, the Mademoiselle Coco features a steel triple-folding buckle. At almost US$8,000, this limited edition is well worth investing in.

This chic and whimsical new timepiece was launched in June 2017 and has proved as popular as some of the other limited edition iterations, such as the J12 Graffiti watch with its deconstructed numerals and the J12 Flying Tourbillon Watch, which featured baguette cut and brilliant-cut diamonds.


To adorn the wrist as well as this fun new timepiece, Chanel also launched a new fragrance to come out in September, named after Coco Chanel using her real name, Gabrielle. This is the first new fragrance from the house of Chanel in the past 15 years, and joins a collection that is world-famous, including Number 5, which was launched in the 1920s, and Chance, launched in 2002, not to mention a selection of Les Exclusifs, unmatched couture fragrances that are as iconic as the brand itself.


With the tag-line “Gabrielle, a rebel at heart”, the new fragrance is another example of creative director Karl Lagerfeld’s tribute to the woman who created the world of chic. Gabrielle was launched this summer in one of Paris’ most famous contemporary exhibition spaces, le Palais de Tokyo, with guests including face of the fragrance, Kristen Stewart and DJ for the evening, Pharell Williams. The perfume bottle is as unique as the fragrance itself, created by Chanel’s in-house perfumer Olivier Polge, whose father Jacques, crafted Chance. Olivier describes the new fragrance as an “abstract floral”, and word has it that this is another blockbuster.


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