The electric vehicle market has witnessed rapid evolution with the ongoing developments in the automotive sector. According to MarketsandMarkets™, a research firm dedicated to providing quantified research on high growth emerging opportunities, the electric vehicle market is projected to reach 26,951,318 units by 2030 at a Compound Annual Growth Rate (CAGR) of 21.1%. Favorable government policies and support in terms of subsidies, grants, tax rebates, and other non-financial benefits in the form of carpool lane access, the increasing vehicle range, better availability of charging infrastructure and proactive participation by the automotive Original Equipment Manufacturer (OEMs) will drive global electric vehicle sales.
The recreational market is promptly following practical development. Off-road rough terrain driving is becoming increasingly popular as travelers seek ways to enjoy the outdoors. Rivian, the company whose mission is to ‘keep the world adventurous forever’, is testing their admissions-free Electric Adventure vehicles to ‘test what’s possible.’
The R1S SUV can reach 0 to 60 mph with zero emissions. Its’ Quad Motor System is superior on the road – and way off of the road. It easily commands a wading depth of 3 feet. Imagine being the first to test the capabilities through the wide range of terrain in Morocco. Experience the power of the R1S SUV through salt marshes, natural canyons, dry valleys, rocky plateaus, and sand dunes all while syncing with the beauty of the untamed land, leaving it as you found it.
Looking for a real thrill? The western state of Colorado has what is considered by many to be one of the most dangerous off-road terrains in the United States. Black Bear Pass, located just outside Telluride, is an old miner trail as high up as 12,800 feet. It is said that those who try to seek it must be verifiably crazy. It is eight feet wide with a cliff wall on one side and a 1,000-foot drop on the other. The ground is loose shale, which makes vehicles extremely difficult to control. Intense caution is required to conquer this unforgiving trail. Imagine securing the bragging rights of triumphing over Black Bear with Rivian’s R1T truck, which can tow a maximum of 11,000 lbs. Expect success but use the payload to carry survival gear as you attack the unknown. The vehicle’s quad-motor system promises reliable performance, for whatever comes your way. You’ll need it.
Why the spotlight on Rivian? Their passion for creating a community of citizens of the earth coupled with a commitment to exploring unchartered paths, respecting the planet, leaving it untarnished all while fueled by sustainable technology, may just be the light on the path the world needs. Rivian is fiercely committed to developing people and vehicles to inspire people to get out and explore the world. As they achieve their goal of continuous adventure, they inspire explorers to transform from their experiences, sharing them with those on the path behind them for the betterment of the world.
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