Morgan’s Masterpiece

Limited Edition Car
Limited Edition Car
3 min read

A special edition of the Morgan 1909 Edition EV3: the all-electric three-wheel vehicle made in a collaboration with Selfridges will debut at the Salon Privé concours d’Elégance on 3 to 5 September


The Chubb Insurance Concours d’Elégance – 2016 Classes Salon Privé is a three-day event that will be held at Blenheim Palace in Oxford in the UK this September. It is the only professionally judged Concours d’Elégance in the UK, and brings together 18 of the world’s foremost automobile professionals to judge the finest cars on the planet against one another. One of the vehicles on show at this British luxury supercar event this year is the Morgan 1909 Edition EV3, which will make its global debut.


The luxury car is in a limited edition of only 19 bespoke handmade editions. Launched in collaboration with Selfridges, the completely hand-crafted Morgan UK 1909 Edition EV3, which is priced from £52,500 (approximately $68,600), has been described as a ‘collector’s item’. It’s based on the all-electric three-wheeler EV3, and its name signifies the year that both Morgan and Selfridges were established – 1909.

The date 1909 is also the reason there are only 19 limited vehicles being created by these two iconic British brands. This magnificent limited edition vehicle blends Morgan’s tradition of expert engineering and iconic design with Selfridges’ iconic fashion flair. The sports car is both retro and futuristic, combining British style and elegance in a car that boasts zero-emission technology.

 The EV3 UK 1909 Edition comes in black with Selfridges bronze detailing. The entire interior features wood and treated aluminium. This exclusive vehicle is capable of a top speed of 90 miles per hour and a range of between 120 and 150 miles, the same performance figures as the standard EV3. According to Morgan Motor Company’s head of design, Jon Wells, the UK 1909 Edition EV3 is about “great British design, technology and engineering”.


This luxury automotive also comes with a bespoke driving kit that has been designed in collaboration with nine other British design talents including Alexander McQueen, Dents and Belstaff. It includes, amongst other items, an Alexander McQueen driving scarf, driving goggles from Linda Farrow and driving gloves by Dents. After the vehicle has made its public debut at the Salon Prive concours d’Elegance in September, it will be launched at Selfridge’s Birmingham store on 1 October.

Apparently, a powered junior version of the EV3 UK 1909 Edition for children will also be available in the future.


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