Fashionable London

4 min read

If you’re heading for London to enjoy the 2017 Fashion Awards this December, then you need a really fashionable place to stay. Like The Milestone Hotel. Baroque Travel fills us in on all the details


The 2017 Fashion Awards will be held on 4 December at the Royal Albert Hall in London once again. And if last year’s extravaganza is anything to go by, this year’s is going to be one of the fashion highlights on the London scene.

The Fashion Awards are considered a major industry event and celebrate London’s global fashion industry. They attract some of the biggest stars in the world – in 2016, guests included Anna Wintour, David Beckham, Kate Moss, Lady Gaga, Naomi Campbell, Karlie Kloss and Tom Ford. For 2017, the Fashion Awards honors the best talent in fashion design, creativity and business and at the same time will raise funds for the British Fashion Council’s (BFC’s) Education Foundation charity.


This year’s main sponsor at the Fashion Awards is Swarovski. The award categories will be voted for by a panel of fashion industry heavyweights. Awards include British Designer of the Year for Womens wear and Menswear, Accessories Designer of the Year, British Emerging Talent – Womens wear and another award for Menswear (both include accessories), Business Leader, Model of the Year, Urban Luxury Brand and Designer of the Year. In addition there will be three special-recognition awards – The Outstanding Achievement Award, The Swarovski Award for Positive Change and the Isabella Blow Award for Fashion Creator.

In 2016, Swarovski set a goal to raise £10 million (US$13.5 million) in the next decade for educating talented young people in the fashion industry. Last year’s awards were a resounding success, and included a spectacular gala to honor many individuals in the fashion industry. According to BCF chairman Natalie Massent, Swarovski and the BFC share the same goal, which is to promote, support and educate talented young people. This year, Swarovski has pledged £300,000 (US$405,000) towards education. The funds are to give “young talent access to the best education available, regardless of financial background”. In addition to Swarovski, the event has secured sponsorship from American Express.


Baroque Travel can offer those traveling to London to attend the Fashion Awards a very special getaway, staying at the luxurious The Milestone Hotel, which has been voted as one of the best hotels in Europe (No 2 in London and No 3 in Europe in the Travel and Leisure ‘World’s Best Awards’ 2017).

This historic hotel, which is located in a Grade II listed mansion, offers just 44 deluxe guest rooms and 12 luxury suites. It’s located opposite Kensington Palace and Gardens and with its fine dining restaurant, Cheneston’s, and award-winning Afternoon Tea offerings in the Park Lounge, exceptional facilities and 24-hour butler service, the hotel sets the standard for an exemplary stay.

Especially for those attending the Fashion Awards, visitors can spend the night at the Milestone Hotel with VIP access to the Awards. The special offer is for four guests (four friends, or two couples) who not only enjoy VIP access to the Awards, but also enjoy an overnight stay full of VIP perks.

Aside from luxury accommodation in Deluxe King Rooms, guests will enjoy full English breakfast, a pre-theater set menu, champagne sabrage with dinner or upon arrival, chauffeur service to and from the Awards at the Royal Albert Hall, premium box tickets at the Awards overlooking the ceremonial dinner with direct views of the stage plus red carpet access, bubbly on arrival and a selection of beverages during the event, gourmet hot and cold snacks, tasting plates and hot dishes. There’s also a pre-ceremony dessert and, of course, a dedicated butler service.


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