The worlds of high-performance sport and high-octane luxury are about to collide in spectacular fashion. Adidas has officially signed a multi-year deal with Audi’s soon-to-launch Formula 1 team, uniting the iconic Three Stripes with the legendary Four Rings in what promises to be one of the most exciting collaborations in motorsport culture.
Set to debut globally in February 2026, the Adidas x Audi F1 collection will equip drivers, mechanics, and technical crews with role-specific performance gear engineered using Adidas’s latest technologies. Beyond the paddock, fans can look forward to a sleek lifestyle-driven fanwear line that embodies both sporting precision and streetwear credibility.
Audi’s long-awaited F1 debut will arrive in March 2026, coinciding with the sport’s next-generation regulations that emphasize hybrid power units, greater electric integration, and sustainable fuels. With operations centred in Germany, Switzerland, and the UK, Audi is gearing up for a transformative entry into Formula 1—and now, with Adidas as its apparel partner, the team will look as sharp as it performs.
Adidas CEO Bjoern Gulden describes the collaboration as a milestone moment:
“Bringing together the iconic four rings and our three stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track.”
The tie-up reflects more than just branding. It signals a lifestyle shift, as luxury fashion and motorsport increasingly merge to shape new cultural frontiers. The Adidas x Audi collaboration embodies innovation, performance, and design—an alliance built for speed, precision, and style.
Fans and enthusiasts should mark their calendars: this collection, much like Audi’s first lap in Formula 1, is set to be a landmark moment for both motorsport and fashion.