Genesis has officially revealed the G90 Wingback Concept Magma, a breathtaking new station wagon that marks a bold expansion of the brand’s performance vision. The concept joins the new Genesis Magma line, a high-performance portfolio created to rival iconic divisions like BMW M, Mercedes-AMG, and Lexus F.
In celebration of its 10th anniversary, Genesis is clearly signaling that it’s ready to compete at the highest level — and reshape expectations for modern luxury performance.
A New Era of Luxury Performance
The Genesis G90 Wingback Concept Magma makes its presence felt immediately. While the brand hasn’t revealed powertrain specs just yet, the focus is unmistakably on the vehicle’s striking design and commanding stance.
Exterior Highlights
- Bold front fascia with larger air intakes
- Flared wheel arches and widened proportions
- 22-inch wheels with ultra-low-profile tires
- Dual rear spoilers for added aerodynamics and visual flair
This is no ordinary station wagon — it’s a performance statement.
A Cabin Crafted for the Magma Line
Inside, the G90 Wingback Concept blends futuristic elegance with tactile luxury:
- Upholstered in Chamude, a premium suede-like material
- Exclusive Magma line stitching and logos
- A design language aligned with performance, sophistication, and driver immersion
Genesis is ensuring the interior feels every bit as special as the Magma badge suggests.
Why a Performance Station Wagon?
Genesis believes now is the ideal moment to break the SUV-dominated mold.
According to Luc Donckerwolke, Genesis Chief Creative Officer:
“There is a multiplication of SUVs… and this fast growth will create saturation. That’s when other car typologies become attractive again.”
The G90 Wingback Concept Magma is Genesis’s answer — a fresh, desirable alternative to SUV monoculture.
Genesis: A Decade In, Already a Serious Luxury Player
In just ten years, Genesis has built:
- A complete luxury SUV lineup — including the Electrified GV70
- A strong sedan family
- A rising performance division
- A developing motorsport program
- Striking convertible, coupe, and GT concepts
- Even an ultra-luxury SUV concept poised to challenge the Rolls-Royce Cullinan
The G90 Wingback Concept Magma is the latest proof: Genesis isn’t just catching up — it’s pushing forward.
Final Thoughts
The Genesis G90 Wingback Concept Magma blends innovation, confidence, and bold design into a performance wagon that defies convention. With the Magma line expanding rapidly, Genesis is rewriting what a young luxury brand can achieve — and shaking up the industry one concept at a time.