One of the highlights of this year’s Milan Fashion Week was the opening of Ralph Lauren’s first private luxury club in the fashionable city. Baroque Lifestyle found out all about it
An American designer stole the limelight at last month’s Milan Fashion Week. Despite the city hosting some of the most extravagant and luxurious designer collections in the world, from the likes of Versace, Gucci, Prada and Dolce & Gabbana, it was American designer Ralph Lauren who was the talk of the town.
Ralph Lauren opened an exclusive, 12,000-square-foot private club that will be used as a space to host a series of private members-only events, fashion demonstrations and appointments. Called Palazzo Ralph Lauren, this sumptuous space is located in the designer’s Milan headquarters, which are housed in a historic building in the city. Offering club members a one-of-a-kind experience, Palazzo Ralph Lauren is expected to host many high profile events in the future. And if its opening events are anything to go by, these will be extremely fancy, luxe and sought-after.
Of course, this isn’t the first time that the designer has embarked on an entertainment venture. Ralph Lauren’s iconic Polo Bar, opened in New York in 2014, and is still one of the most popular high profile destinations in the city. But the club is the designer’s first members-only lifestyle venue. It boasts an in-house chef who is on hand to prepare gourmet delicacies, an ideal upmarket venue to showcase Ralph Lauren’s distinctive fashion collections and a private place for guests to visit for one-on-one services such as shopping or tailoring.
Naturally, Ralph Lauren’s creations are extremely unique, and distinctly American. The designer is famous for his equestrian, country, classic, country-club style, a far cry from the dramatic creations favored by Italian designers. This is possibly the reason that the club is expected to do so well in Milan. It’s completely different from the norm and offers a taste of sophisticated, unfussy American design at its very best.