Last week, Burberry unveiled various elements of its first straight-to-consumer collection, including the ad campaign that launches on 19 September during London Fashion Week. Baroque Access has all the details
The latest Burberry ad campaign features items from Burberry’s September collection, which contrasts masculine and feminine styles across different periods in history. The spectacular photographs were taken in Liverpool at the Walker Art Gallery by renowned fashion photographer Mario Testino. The cameraman has also captured a series of portraits of Burberry artisans, men and women from mills and factories across the United Kingdom and Italy, whose passion and skill are involved in the creation of Burberry’s iconic range of products.
Burberry also revealed a portrait of the pattern maker, Piero Calosi, who created its newest bag, The Bridle, which is previewed in the new campaign. The Bridle is a bag for men and women, which takes its inspiration from classic British equestrian designs and Burberry’s outdoor heritage.
The entire collection of images by Testino (only two have so far been released and are shown here) will be revealed immediately after Burberry has shown its new collection at London Fashion Week on 19 September at 7.30pm. This coincides with the Fall/Winter 2017 Burberry collection being available immediately for purchase around the world.
At London Fashion Week, Burberry will showcase both its womenswear and menswear collections. In fact, from this show onwards, Burberry will replace its current four shows per year with two Fashion Week shows, combining menswear and womenswear collections on the runway for the first time. Burberry’s inaugural straight-to-consumer garments are seasonless, immediate and personal, designed with a global audience in mind. This will significantly shorten the traditional time lapse between the runway show and the collection’s availability in retail stores.
Burberry also announced a partnership with The New Craftsmen, which will also launch on the evening of the Burberry show in September. A daily program of activities will be held at Burberry’s new show venue in London, ‘Maker’s House’, highlighting the inspiration behind the collection. The new venue, which will be the venue for the London Fashion Week Burberry show as well, is located in the heart of Soho in London, and will be open to visitors from 21 to 27 September, showcasing original works of art by a selection of craftsmen and artists who have used the latest collection as inspiration for the starting point of their work.
“This campaign sets out to honour the many skilled craftspeople who work on Burberry’s iconic products,” said Burberry Chief Creative and Chief Executive Officer Christopher Bailey. On the collaboration with The New Craftsmen, he added: “Just as Virginia Woolf’s Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.”
The latest Burberry campaign will be revealed in its entirety from 19 September and will run until February 2017.