Luxury vehicle brand Porsche ventures into real estate in the US for the first time with the 60-storey The Porsche Design Tower Miami. Baroque Access finds out all about it
Using its iconic personality and signature design ethic, automaker Porsche has created The Porsche Design Tower Miami. This, the company’s first residential real estate project combines everything that Porsche stands for: functional design, technical innovation, iconic style and a forward-thinking approach that has stood the brand in good stead. The building, which stands 641 feet high, comprises 132 units of various sizes.
The newly completed Porsche Design Tower is located in Sunny Isles Beach, Florida on the beachfront. It is one of the tallest buildings in the area and has not only changed Miami’s skyline but has also created a new level of residential luxury. Functional design is the DNA of the Porsche brand, which is why the building is so innovative. It has been created using the same level of creative ingenuity and superlative quality used to create every single Porsche automobile. This innovative quality is evident in every aspect of the building, a marriage of function and technology to make living in this residential tower the most comfortable, luxury experience available.
The most distinctive feature of the brand new tower is a patented and revolutionary glass-enclosed elevator lift system for automobiles called ‘the Deservator’, a drive-in elevator. This elevator transports both residents and their vehicles to and from their luxury homes. The engineering expertise required to build an elevator this complex was extensive, and the result is a whole new way of looking at condo living, with parking thrown into the mix. But this is just one of the tower’s luxury touches; others include plunge pools and outdoor summer kitchens on the balconies of most units. All these are unique features reserved for only the most elite residential buildings.
The building, which is now complete, is already almost sold out. One of the last units to be sold, for a whopping $25 million, was the magnificent four-storey, 17,000-square foot penthouse that includes two private swimming pools and a garage in the sky (well, on the 56th floor!) for up to 11 vehicles.
It’s not surprising that the building is so popular: after all, it offers every possible luxury for people and their vehicles, not to mention a state-of-the-art spa, ballroom, movie theater and a games room with racing car simulators.